Search Engine Optimization

   Search Engine Optimization (SEO) is a term that refers to manipulating your site for the best possible placement in major search engine query results. Most search engines use "robots" or programs to scour the web for new sites to include in their search database. These robots scan your site looking for specific words and tags that tell it what your site is about. Using all of the tools at our disposal we can make sure the robots identify your site as intended.

   Once amateur web developers learned what techniques search engines used to rank their searches, they started tricking or "spaming" the search engines. Some employed deceptive measures including placing hidden tags in their pages that had nothing to do with their sites' content. Search engine companies want to provide the best possible results to their customers, therefore they started to change the way they searched. Now there are many algorithms that determine what is used in ranking a site. If certain information is in the wrong place your site could be excluded from the search results completely! That's why it's important to have a professional web developer review your site thoroughly.